Have you ever been walking along your way and suddenly find a small pebble that has embedded itself into the deep dark crevasse of your shoe? At first you don’t notice it too much, and then after a bit it starts to consume all your thoughts.  

One of the places that we can let the personality of our business shine brightly as entrepreneurs is online, especially when it comes to our company website - the digital reflection of the true nature of every business. Yet time and time again, I see that this is the area where so many small businesses struggle - a lot. 

A business must have it's own unique personality in order to differentiate itself fully in the marketplace.